Is your rent too high in 2025? You’re definitely not alone.
Nearly half of renters are cost-burdened, defined as spending 30% or more of their income on housing, according to Census data. For years, it’s felt like rising rent was just the cost of existing. But that tide is finally shifting. Rents nationwide have cooled for 27 straight months, dipping 1.7% year over year, according to a recent Rent Report from Realtor.com®. That streak gives renters something they haven’t had in a while: leverage.
Most people know you can haggle over the price of a home. What’s less obvious is that rental leases are often negotiable, too. If you pay on time, take care of your place, and can point to similar apartments nearby renting for less, you’re in a strong position to ask for a better deal.
If that sounds like you, this may be the moment to negotiate for a rent decrease—whether you’re applying for a new place or trying to lower the rent where you live now. The odds may feel stacked against renters, but in many cases, being a reliable tenant in a time of declining rents gives you more power than you think.
How to negotiate rent decrease before moving in
As a prospective tenant, it’s a bit harder to persuade a new landlord to accept lower rent, since you two have no history together. But it’s also an important set point for future negotiations, as this rate will likely be the floor of what you pay throughout your time as a resident.
A competitive market counts here: Landlords who’ve been struggling to fill apartments will be far more open to rent negotiation than most. If they’re desperate, they’d probably rather strike a deal than watch another prospective tenant search for homes for rent elsewhere. Here are some ways to stand out:
Prepare a stellar application
“The best way I’ve seen renters negotiate rent is to be an amazing applicant,” says Glenn Carter, a real estate investor at Condo Capital. That means submitting your application quickly and including tax returns, proof of employment, and references from previous landlords saying you pay rent on time.
“This will show potential landlords you’re diligent and will treat the property well,” Carter says. You may even offer to sign a longer lease, such as a two-year lease, to make the deal even more attractive.
Showoff a high credit score
If possible, also bring a recent document showing your high credit score, which indicates you reliably pay your debts on time.
“As a landlord, I would accept lower rent from a dependable source,” says Boston-based landlord Steve Silberberg. People who pay their credit card bills and make other debt payments in a timely fashion are more likely to pay their rent on time, too.
A high credit score is generally defined as 700 or above, but even scores above 650 are a strong signal to landlords that you’ll pay your rent on time, every time. If your credit score is lower due to impacts from student loans, medical, or other debts, consider pulling bank statements showing that you’ve paid your rent on time for a year or more.
Gather rental statistics
In real estate, data is power. If you can prove that the asking rent of an apartment is above of comparable properties in the area, you’re on your way to making a strong case. And there’s good reason to believe you can make this case: Rents have been cooling for two straight years, according to data from Realtor.com.
Online listings are a good way to prove this. But be careful not to cherry-pick—it’s likely that your landlord is familiar with what’s on the market.
Also research how long the property you’re interested in—or similar real estate in the area—has been on the market. When you speak to the landlord, have a printout of comparable units that are slightly lower in rent and, if the unit has been unoccupied, have this information on hand as well. Perhaps a similar one-bedroom apartment has an amenity this unit does not, for example. Then point out how these factors make the landlord’s rental terms above a reasonable market-rate price.
Be realistic
Don’t start the negotiation with a lowball offer. This signals to your landlord that you’re unserious and unrealistic about what you expect out of the rental market. Instead, base your proposed rent in hard facts and make your case in a non-confrontational way.
Try starting out with something like, “I love this place and am looking for a long-term commitment. Unfortunately, my personal finance budget is X. Would you be willing to meet that in exchange for signing a longer lease?” Another option might be to ask for a free month, instead of a lower rate.
How to negotiate lower rent as a current tenant
If you’re already a tenant, you’re not starting from zero. All the same basics still matter—knowing what similar apartments are renting for, being realistic about what you’re asking—but you also have something new renters don’t: a track record.
If you’ve paid your rent on time, every time, avoided complaints, and taken care of your place, you’re exactly the kind of low-risk tenant most landlords don’t want to lose. That gives you real leverage to ask for a lower rent instead of letting the unit go vacant.
And if you’re hesitant to advocate for yourself, consider this: thanks to recent changes in federal policy, paying your rent on time could also be your first step in owning a home (and never renting again).
Fannie and Freddie will now allow mortgage lenders to use VantageScore credit ratings to assess borrower creditworthiness, in addition to or instead of traditional FICO scores, according to Federal Housing Finance Agency Director Bill Pulte.
How to ask for a rent reduction
With that in mind, here’s how current tenants can ask for a rent reduction.
Time it right
Start the conversation shortly before your lease renewal is due. Begin by saying you’re not thinking of getting a new place but rather want to continue renting—for the right price. Then state the facts: You like your current apartment, but you’re seeing cheaper monthly rents elsewhere.
Point out the benefits of your staying
Remind the landlord that keeping you as a renter saves him the hassle of listing a vacancy, showing the apartment, screening applicants, and losing potential rental income while he looks for new tenants. If rentals are sitting on the market longer in your neighborhood, you might point that out as well.
Offer something in return
Ask your landlord what they would like in exchange for a lower rent—a longer lease commitment, higher security deposit, or prepaying a month or two. The show of good will alone can be enough to sway a landlord on the fence, and it’s a negotiation, after all: You may have to give a little to get what you want.
Demonstrate that you’re a model tenant
Frame your reduction in rent as a return on investment, because you have a stellar payment record and value as a tenant. Remind your landlord you pay rent on time, keep your place in good condition, and help your neighbors.
“If less reliable tenants miss even a half-month’s rent during their lease, that translates into a loss,” says Silberberg. “I recently accepted $150 less per month on a year-and-a-half lease for very stable renters, instead of a year lease with less stable tenants.”
Point out repairs
You may also want to tactfully bring your landlord’s attention to anything in your unit that’s worn out or needs painting. Then suggest that the current condition of the items in question merits a proportionate reduction in the rent price. You can also offer to repair or replace these items yourself in exchange for reduced rent.
Suggest a temporary reduction in the rental price
If you suspect your landlord won’t budge on a permanent reduction in rental rates, consider suggesting a temporary reduction instead—say, a break for a few months during off-peak seasons when it’s harder to rent places out, or when the rental market is slower.
“I’m most open to price negotiations anytime between November and January,” says landlord Domenick Tiziano, of AccidentalRental.com. “If I have a vacancy, a good candidate has a pretty good chance of talking me down a few bucks.”
Even if your landlord won’t reduce your rent, take solace in the fact that it’s already cheaper to rent than to own in the top 20 single-family rental markets, when comparing monthly rent to the monthly mortgage payment and maintenance costs for a comparable starter home.
Allaire Conte contributed reporting to this article.